A tale of triumph over the multi-national conglomerates – from a town in Angus, Scotland.
Titanic Pizza Company, of Carnoustie, Scotland, has won a battle against KFC over the phrase ‘family feast’. Titanic started to use the phrase in 1992, and trademarked it – KFC did the same in 1994 and 2003 – after Titanic.
KFC tried to use their mightly legal department to take action against Titanic Pizza over the phrase – but Maria and Gloria held firm and refused to budge.
The moral of the story is that even if you are a small trader, it’s worth considering your assets – a phrase such as ‘family feast’ – if no-one else is using it, should be trademarked – not to make money from, but to protect yourself from the large might of capitalist lawyers.
In the case of Titanic, I think this could have been £200 very well spent – and I hope they gained lots of customers from the free publicity provided by KFC.
BBC News tell us the difference between the two Family Feats:
“Titanic’s Family Feast is made up of two pizzas, garlic bread, onion rings, chips and juice; while the KFC deal comprises 12 pieces of chicken, four portions of chips, coleslaw, beans and a drink. “
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